In anticipation of the Boxing Super Welterweight WBA World Championship fight between Miguel Cotto and Antonio Margarito on the 3rd of December 2011 at Madison Square Garden in New York, both boxers are being scrutinized for their personal choices, including their dress sense and fashion style. Let’s explore Miguel Cotto.
Well, what Miguel Cotto wears in his own personal time is, of course, completely up to him. However, when he is out in public, he has to make a certain impression of course. The clothing brand Ecko is one of Miguel Cotto’s main sponsors. This sponsorship started when Miguel Cotto fought against Alfonso Gomez and has been a hit since. In fact, a large chunk of Cotto’s considerable income comes from this partnership. Unsurprisingly, besides his sports gear, Cotto is regularly seen in t-shirts and shoes made by Ecko outside of the ring as well.
Ecko feels that Miguel Cotto represents everything that Ecko stands for: fearlessness, excitement, staying power and remembering your roots, who you are and where you originally came from. The deal was initially worth a whopping $750,000, which is a considerable amount of sponsorship money. During the matches, Ecko’s brand will be displayed on the robe, t-shirts and trunk worn by Miguel Cotto, offering considerable exposure, particularly since it is likely that his clothes will later be sold off at auction or to the fan clubs.
So, the style of Miguel Cotto seems to be fitting with what Ecko is trying to create: sportsmanship with recognition of where you came from and being proud of your roots. Most Ecko shirts have some fantastic designs on them, so Cotto is sure to look stylish and not just like someone who has just stepped out of a boxing ring, thankfully.
Watch Cotto vs Maragrito this weekend and check Cotto’s outfit, especially on Friday during the weigh-in!